Fashion’s most iconic designer collaborations featured together at Sven-Harrys Konstmuseum in Stockholm
On Thursday, October 15, Sven-Harrys Konstmuseum opens Iconic Collaborations, a major exhibition bringing together, for the first time, collections by some of the world’s most influential designers created for Swedish H&M. The names run from Karl Lagerfeld and Stella McCartney to Maison Martin Margiela, Kenzo, and Sonia Rykiel – some of the most groundbreaking figures in contemporary fashion. The exhibition runs through April 4, 2027.
"It's fashion for everyone"
– Karl Lagerfeld, 2004
When Karl Lagerfeld designed the first collection for Swedish H&M in 2004, he did something no one had done before. High fashion reached an entirely new audience overnight. The collaboration set off a shift in fashion history and handed the industry a model it has followed ever since. Now, more than twenty years later, Iconic Collaborations brings together pieces from 30 guest designer collaborations at Sven-Harrys Konstmuseum.
Each room stages a heightened version of a fashion world. Key pieces from the collaborations hang side by side, putting each designer’s signature at the center. What defines them? What do they have in common? What makes them so iconic?
“This is an important chapter in contemporary fashion history, and we wanted to create an inspiring, playful experience that encourages visitors to explore. Along the way, they can learn to recognize everything from Viktor & Rolf’s hearts to Comme des Garçons’ polka dots, and discover why Matthew Williamson returns to his signature prints again and again,” said Vanessa Gandy, CEO and Museum Director of Sven-Harrys Konstmuseum.
For many visitors, Iconic Collaborations will bring recognition and nostalgia, especially for those who have followed the collaborations from the start. For others, it will be a first encounter with some of the biggest names in contemporary fashion.
The museum runs a full program of talks, tours, and film screenings for the duration of the exhibition. A comprehensive catalog will be published in conjunction with the exhibition.
Iconic Collaborations is on view at Sven-Harrys Konstmuseum in Stockholm, Sweden, from October 15, 2026, through April 4, 2027. Read more about the exhibition.
Press Preview
October 13, 2026, at 10 a.m., Sven-Harrys Konstmuseum, Stockholm
RSVP to johanna.w.crisman@sven-harrys.se
Press contact
Johanna Widlund Crisman
Head of Marketing and Communications
Sven-Harrys Konstmuseum
+46 73 63 700 65
johanna.w.crisman@sven-harrys.se
The Sven-Harry Konstmuseum is operated by the Byggmästare Sven-Harrys Konst- och Bostadsstiftelse foundation, which works to promote art history, design, and architecture.
The Sven-Harrys art collection comprises an exact replica of the former home of founder and philanthropist Sven-Harry, the 18th-century farm of Ekholmsnäs. In this unique environment, the museum shows its collection of paintings, sculpture, furniture, and textile art by artists such as Carl Fredrik Hill, Ernst Josephson, Helene Schjerfbeck, Edvard Munch, August Strindberg, Gio Ponti, and Märta Måås-Fjetterström.
Sven-Harrys Konstmuseum
Eastmansvägen 10-12
113 61 Stockholm
Tuesday & Wednesday: 10 am – 6 pm
Thursday: 10 am – 8 pm
Friday: 10 am – 6 pm
Saturday & Sunday: 11 am – 5 pm
+46 8-511 600 60
sven-harrys.se
info@sven-harrys.se
© 2026 Sven-Harrys Konstmuseum
Iconic Collaborations 1
Iconic Collaborations 2
Iconic Collaborations 2 Foto John Scarisbrick
Iconic Collaborations 3 Foto John Scarisbrick
